Vestoj Magazine - Issue Eleven: On Everyday Life


Vestoj magazine examines people’s relationship to their clothes and fashion’s relationship to identity. Vestoj presents fashion knowledge at the highest level, emphasizing inclusive and equitable dissemination to a broad and diverse audience. Vestoj expresses complex ideas in a straight-forward manner, and shows that fashion is not only about objects, but rather a mindset and approach to identity, culture and life. Vestoj’s emphasis on storytelling and original thought draws on history, philosophy, sociology, and personal narrative to give a balanced take on why we wear what we wear, and its deliberate pace and style stands in considered contrast to mainstream fashion content.


Issue Eleven: “On Everyday Life” is an exploration of routines, rituals and repetitions, the many ingenious ways in which the weak make use of the strong, how “common people” reappropriate and subvert material culture to suit their own interests and rules, and a lyrical and critical exploration of generic, inexpensive and mass produced objects. The issue looks at the practice and poetics of the everyday, consumption as a creative act, and consumers not as passive receptacles, but rather active agents with the ability to adapt the system imposed on them in a myriad of small, personal and intuitive ways in order to navigate and enjoy life. 


Texts By: Nick Schonberger, Christina Moon, Daniel Miller, Shamus Khan, Johannes Lenhard, Michelle Millar Fisher, Ann Rosalind Jones, Hazel Clark, Alla Eizenberg, Avery Trufelman, Tom Jeffreys, Eran Dorfman, Ruby Hoette, Ae-ran Kim, Maayan Goldman, Stig Dagerman.


Editor-in-Chief: Anja Aronowsky Cronberg

Creative Direction: Ohlman Consorti

Vestoj - Issue Eleven: On Everyday Life

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